PACKAGING DESIGN
CALI PRESS
Client: Cali Press
Targeted Audience: 18+ health-conscious men & women
I helped Cali Press maintain and improve their brand identity across a variety of mediums: from printed store menus, menu boards, store displays, promo signage to creating graphic elements for their website/app and social media posts.
Juice cleanse box concept
IN-STORE MENUS / SIGNAGE
OTHER SIGNAGE EXAMPLES
Cali Press wanted to showcase their range of juices so I arranged their top 10 juices and presented it in a modern, clean and simplistic way while maintaining their aesthetic.
DRAFT CONCEPTS:
In-store product labels
STROREFRONT HOARDINGS
To build hype around their eighth Sydney-based store and opening in Mosman, I designed these storefront hoardings.
DRAFT CONCEPTS: Black, White & Photographic
